Wednesday, September 12, 2001

What people do with signs and symbols

Size Survey
Buttons popping, waistband binds? What size clothes do you really wear? Lots of people are going to find out in Britain, where major retailers are conducting a computer-assisted survey of the changing British form. Ten thousand volunteers of both sexes and every size will bare nearly all to create a blueprint of the changing form of the country. It's the first project of its kind since 1951. A project helper says what people think they are as a size is very different than what they really are. She says one woman thought she was a size 12, maybe a 14, but she was more of a size 16. (From ABC News in San Francisco)

More from ITN in Britain

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