Tuesday, April 03, 2001

Trademark, Symbol and Rumor

From Glimpse Number 32, June 1985:
Procter & Gamble, the largest advertiser in the United States, is removing its moon-and-stars trademark from its products. After a five-year effort to dispel rumors that the trademark is a symbol of Satanism and Devil worship--an effort that included the hiring of two investigative agencies, the use of the company's mainframe computer to help track down the rumors, and the filing of libel suits--Procter & Gamble has decided to eliminate the trademark as the packages for its products are redesigned. A company spokesman said that defending Procter & Gamble from the rumors cost "in the hundreds of thousands of dollars." And while there is no way to measure the rumors' impact on the consumers, "we're sure it has affected sales." The spokesman added that the company "will continue to fight the situation on all fronts."
UPDATE: P&G didn't give up their trademark after all!
Check out these P&G Trademark Facts

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