Wednesday, April 18, 2001

New look at an 'old' technology

From Glimpse Number 28 June 1984
"Attaching stickers with company trademarks to individual bananas, avocados and melons is not the ultimate method of marking fruit. Las fall in Momori prefecture, Japan apples carried company names while still ripening on the trees. Special transparent, adhesive films were attached to individual apples, stopping them from coloring in the sections printed to block sunlight. Year before last about 40,000 such apples were photoprinted.
Glimpse Update Marketing: Putting a logo on your lunch.(Brief Article)

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